Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel



Also Revel’s Facebook page bears their brand new slogan: Gamblers Wanted

It’s the first good news since Atlantic City’s newest casino launched: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Featuring its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered right on the front side associated with the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is out aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will be wanting more gamblers; the numbers for all of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other gambling enterprises that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, having a 6 per cent jump compared to year that is last.

Holiday Helpers

Assisting the July figures, evidently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 % more visitors stopped at the information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the call for those royal vegas mobile no deposit bonus prepared to wager, it would appear that at final Atlantic City’s efforts to mimic exactly what has worked for years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‘There ’s no doubt that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in convention spending that is ancillary the coffers of hotels, casinos and retail.

Needless to say, while one good month is good, for a property like Revel that’s been plagued with poor numbers since it launched simply 15 months ago, an ongoing winning streak is going to be necessary to convince investors that the worst has ended. To that end, Hartmann says there may well be more of those incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we could keep industry share numbers,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He states the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ kind of property.

‘we have been deeply grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons with the name that is same took home $1 million following an Ohio casino error

When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing was televised and plenty of local news were on hand to catch a glimpse of the champion. The announcer drew the winning name and said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Profit! No, Wait, YOU Win!

It absolutely was the moment of a lifetime for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino discovered that they had a major problem on their hands.

Kevin Lewis, as it turns out, isn’t exactly a rare title. And while one Kevin Lewis was within the audience at the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And since it ended up, it absolutely was the Kevin Lewis at home who was the real winner not the one at the casino.

Once the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on how to proceed. There were undoubtedly plenty of possibilities to them: only the rightful winner ‘deserved’ the cash, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or very little.

But the Horseshoe made a decision to simply take another approach. Rather than make the guys concern yourself with which one would ultimately get the prize, they merely awarded two million dollar prizes instead: anyone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So consistent with our dedication to perform some right thing for our visitors, Horseshoe awarded a $1 million prize to each associated with the guys.’

The ‘correct’ Kevin Lewis hasn’t had much remark on the problem, and their prize money was never really in question. However the Lewis who showed up during the casino that night is grateful that luck ended up being on their side.

‘When I heard my name we stated, ‘God finally gave me a win that is big'’ Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being within the right place at the best time.’

Six Degrees of Separation

Incredibly, the two champions have lot in common. Not only do they share a title and play at the casino that is same however they both live into the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the principle reasons for a casino being therefore generous in a situation such as this 1 is obviously to build the right PR, additionally the Horseshoe may be the big champion on that account. On social media web sites like Facebook, the Horseshoe’s page happens to be flooded with messages praising their choice, with most customers seeing it as a classy move with a business that ended up being under no obligation to give down the excess money.

Caesars Entertainment Misses A place in Macau

There will not be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for a huge casino conglomerate that is one of the few without existence in Macau the most lucrative gaming destination worldwide Caesars Entertainment Inc. sold down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the season.

The big questions is, why?

No License to Deal

it may revolve around Caesars’ ability to secure a gaming license; or shortage thereof.

The casino giant purchased the greens area back 2007, for $578 million, then called the Macau Golf course, looking to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. However, it had been perhaps not to be, and in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge plus one they truly are nevertheless spending for. Caesars had been also provided a Wynn Resorts sub-concession back 2006, but nixed the ability; a move which was obviously a bad one looking back, Loveman admits.

The problem lies in the fact that the Macau government has cut off issuing any additional gaming licenses beyond the existing six concessions and sub-concessions, so Caesars sort of shot themselves into the foot by not using the Wynn deal once they could. Never having themselves presented an application right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no second chance to enter the most profitable gambling region on the planet now; an unfortunate truth for a company that holds the highest long-term financial obligation load of any casino conglomerate on the market: an astonishing $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And just since the begin of 2013, Macau has shown a rise of 16 percent over last year.

Internal Rebranding

Caesars was busy doing some major internal company reorganization: it’s spinning off its vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on the web poker is next in line to introduce in Nevada) and a planned Baltimore casino right into a separate business that is going to be majority-owned by the moms and dad.

Clearly, buying and offering property for the profit is additionally not merely one of Caesars’ best decision-making abilities either; the business took a $101 million write-down on the land, which they had known as Caesars Golf, if they use it the market a year ago, and even that leaves them $40 million at a negative balance, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in proceeds through the sale to cover their debt down.

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